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A positioning strategy is when a company chooses one or two important key areas to concentrate on and excels in those areas.
An effective positioning strategy considers the strengths and weaknesses of the organization, the needs of the customers and market and the position of competitors. The purpose of a positioning strategy is that it allows a company to spotlight specific areas where they can outshine and beat their competition.
Positioning also refers to the place that a brand occupies in the minds of the customers and is different from the concept of brand awareness.
Allow me to examine your company and share with you the requirements needed for you to compete in the market.
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